Online travel agencies are redefining their role from order-takers to customer advocates. They can offer a better value by bundling multiple travel components, such as flights, hotels, and tours, into one package. Many companies must be more cautious about resuming travel as they balance cost and sustainability goals. Managing travel growth through controlled frequency and virtual meetings will be vital to meeting both objectives. Adapting to the New Normal in Travel A year of operating with minimal travel has given business leaders a fresh perspective on which activities still need in-person face time and which can be replaced by virtual…
Online Travel Companies Adapting to the New Normal in Travel
